Friday, April 12, 2013
One of the reasons that New York is considered to be the most exciting city in the world is the diversity that can be found here. Since the early 1900s, New York City has been a melting pot of culture, and today this is truer than ever — we have over eight million residents from every corner of the globe.
A microcosm of New York City itself, 67 Wine’s 50 or so employees come from a broad range of races, religions, ethnicities, and backgrounds. On any given day, you’ll hear about 10 different languages spoken throughout the store. Most of the staff members are well-versed in at least two languages, sometimes more.
Our neighborhood, near Lincoln Center and Columbus Circle, also puts 67 Wine in one of the most important cultural areas in New York. As our store is in the heart of the city’s music, theater, dance, visual arts, and literature worlds, our shoppers are some of the most intelligent people in the world. They’re distinguished in their respective fields, well-traveled and well-read — and, I’ve come to find, exceptionally knowledgeable about wines and spirits. When they meet our staff and specialty buyers, our customers are always impressed at our level of expertise and knowledge, not only about the wines but also about such things such as local restaurants and events.
If you’re looking to experience a culture other than your own, you probably don’t have to walk more than a few blocks outside of your door. You can always just drop by 67 Wine, too.
- Seth Weiser