8 Buyers, 1 Store, 8000 Wines

Thursday, November 18, 2010

On 6:20 PM by The Bloggers @ 67 Wine   No comments
One of the most difficult tasks in the wine world is deciphering a German wine label. In fact, as we were working on this week's NY Times/Wall Street Journal ads, we had a particular wine whose label we just couldn't figure out. As experienced as we are, including the boss, who has been in the wine business for over 30 years and loves German wine, we still couldn't figure out where the wine actually came from. Like many German wines, what looks like the back label to the consumer is actually the legal front label. The solution turned out to be too obvious - the wine has just a regional designation, which is unusual.  We kept trying to get more specific, but couldn't. Now we know the reason why - it isn't there.

How can I be sure? I found this site: German wines: Understanding German Wine Labels which has a great diagram pointing out the features of a German wine label. I know I just bookmarked the site, and if you like German wine, you should, too.



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