8 Buyers, 1 Store, 8000 Wines

Saturday, March 6, 2010

On 11:32 AM by The Bloggers @ 67 Wine   No comments
Consumers Skeptical Of Organic 'Hippie Wine'

The article implies that people are less willing to pay a particular price for organically grown wine than they are to pay the same price for a non-organic wine. I can say categorically that isn't true here.

One thing about the way we've integrated organic wines into our store was to resist the temptation to create an "Organic Ghetto". Every wine we carry has to carry its own weight among its peers. We think that every wine we choose, organic or not, has to be sold for what it's worth.

I won't ask the customer to pay a higher price because the wine is organic. I will choose the organic wine over a "conventionally" farmed wine of equal price and quality. Most of the time, I don't find out that the wine is organic until after I've tasted it. A great example of that is the Domaine Grand Veneur Cotes du Rhone Village Les Champauvins. I bought it for the store in December. It wasn't until late February, when one of the owners of the Domaine was in the store, that I found out that it is not only being farmed organically, but that they have filed for Organic certification. We've now identified that with a green label. The price didn't change - and it's still delicious.


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